How to Tell What Readers Gobble Up on Social Media Channels

Social media has completely changed the way that we, as people, interact not only with each other but also the world around us. Because of advances in social media, we are more able than ever to be in constant contact with each other, communicating about the things that are most important to us in real time. If any one event happens in the world, that event is almost instantly replayed and expounded upon in social media. Because of this immediacy, it’s possible to tell what people are the most interested in, what they care the most about at any given moment. In other words, social media is an absolute gift to marketers and advertisers.

Any intelligent marketer will learn how to read social media channels and fast. Social media is no longer just a way in which college kids flirt online, social media is now an accurate representation of peoples’ shifting values and interests. During this presidential debate, for instance, news footage was actually focused on what people were tweeting about. Social media is an excellent way for marketers to keep their fingers on the pulse of what is important to people in the moment, and there are ways that you can tell what people are expressing interest about on social media sites. Here are some ways you can tell what readers are most interested in on social media.

• Perhaps the easiest site to get a handle is Twitter. Twitter introduced the idea of hash tags into their site model. Users can tag posts with certain keywords, just like with SEO. So, by looking up which of these keywords are being mentioned in the most posts at certain time, one can tell what ideas and things are trending. These trending topics are sure to catch the attention of customers in other contexts as well. 

• On curatorial sites like Pinterest and Tumblr, it is in your benefit to figure out which users are trend setters. Trend setters exist online in the same way that they do in the real world. These are popular users whose boards and blogs are viewed and copied by a lot of other users. You can court these users and get them posting about your brand.

• Another great feature of sites like Facebook is the ability to communicate directly with customers. On Facebook, you can post messages directed right at your customers. The best part of this is that customers can respond directly to you! Use this feedback to improve the communication you have with your customers as it is. 

When utilized correctly, social media can be a wonderful way to keep tabs on public opinion. This can help you get a good overall idea of what people are interested in on a day-to-day basis. It can also help you learn what people are thinking of your own products and services. Listening to customer feedback when it comes to social media can be an excellent idea for any marketer. This is a wonderful way to keep ahead of the trends in your customers’ lives and beyond!